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National Organizations Directory

As a service to the public, the Lady Bird Johnson Wildflower Center collects information on native plant societies, conservation groups, governmental agencies, botanical gardens, arboreta, and other plant-related organizations throughout North America. Click here to add your organization to the directory. Affiliates are organizations that partner with the Wildflower Center to encourage the preservation and use of native plants in different regions of the country.

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Grow Native!

Address: 1601 Missouri Boulevard
P.O. Box 630
Jefferson City, MO 65102

Region: Midwest

Phone: (573) 522-4171
Fax: (573) 731-2868

Organization Structure: State Agency
Organization Scope: State/Regional
Organization Type: Government Agency

Services this organization provides

  • Work on restoration projects
  • Lobby government
  • Natural habitat management
  • Wildflower or native habitat display on property
  • Support research with grants, awards, etc.
  • Conducts research
  • Provide educational programming
  • Membership program
  • Offer public programs, trips, seminars, etc.

Native Plant Focus: Grow Native! is an award-winning state program that encourages use of native plants on all landscapes and works to increase business opportunities for native plant industry businesses. The program’s distinctive strategy uses fresh marketing techniques along with education and demonstration to reach retail consumers, federal, state and local government agencies; and commercial clients. Judy Allmon developed the unique concept in 2000 for the Missouri Department of Conservation (MDC). Allmon was transferred to the Missouri Department of Agriculture (MDA) in June, 2004 to expand Grow Native!’s marketing, membership services and business development. MDC will continue to assist with public education. Grow Native! offers public workshops and professional trainings on the effective use of native plants in all landscapes. Grow Native!'s web site,, has a broad variety of useful information and features. Additionally, we provide our professional members with marketing tools including full-color plant tags, bench cards and client referrals. By using coordinated materials and industry-wide branding, MDA can help increase demand for and use of Missouri native plant materials. MDA’s primary goal will be to build the Grow Native! brand and translate increasing brand recognition and brand value into profits at the business level. MDA will also explore new, alternative native plant markets and related agribusiness opportunities to help identify, assess and prioritize new market opportunities.

Publications: Natives for Your Home; Natives for Your Small Acreage; Using Natives on Your Farm; Easyscapes

Description: Grow Native! is a joint program of the Missouri Department of Agriculture and Missouri Department of Conservation. The program promotes naturally resilient plants for naturally beautiful landscapes to help increase biological diversity on the state's public and private lands. Using a combination of education, demonstration and marketing techniques, Grow Native! boosts consumer and commercial demand for Missouri-grown native plants and helps consumers easily find both quality native plant materials and capable native landscape professionals.

Last Update: 2004-09-14
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