Impact Report 2024-25
A MESSAGE FROM OUR EXECUTIVE DIRECTOR
The Numbers
More than 276,000 guests visited our gardens and trails
We offered approximately 70 classes — ranging from botanical illustration to plant propagation — to the public
Over 26,000 hours were logged by 726 volunteers
More than 9,500 guests enjoyed our Tuesday Twilights evening music events
More than 10,000 kids and adults visited our native landscapes with 227 organized field trips
Our trusty pickup truck added almost 12,000 miles to its odometer with 36 conservation trips
Almost 1,500 people enjoyed a private guided tour of our gardens
Almost 23,000 guests attended Luminations, our holiday light experience
Events & Engagement
Discovery Days Launches
Discovery Days launched this year. Designed to be valuable to people of all ages, this brand-new event series attracted a wide audience and featured engaging educational activities and booths on busy weekend days.
Classes Gain More Traction

Over the past year, we’ve evolved the way we approach education and classes, focusing on expanding classes to appeal to wider and more varied interest groups. As a result, spring saw a surge in class registration and attendance with many classes now selling out within hours of being posted online. We revisited our marketing efforts for classes to be able to inspire more people to plant and enjoy native plants.
Events Continue to Grow

Our after-hours events attracted 33,292 guests in the past fiscal year. Events like Tuesday Twilights draw people to the Wildflower Center that otherwise may not visit, allowing us to reach new people with our mission.
Storybook Walk: Reading in the Garden

We successfully launched our new Storybook Walk program, partnering with children’s picture book authors to reproduce entire books in a large format that can be read and enjoyed in the Luci and Ian Family Garden. This program is a great way to get excited kids to slow down, read and learn in nature.
Science & Conservation
Significant Conservation Milestones Achieved
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During the last fiscal year, conservation staff logged 43 new conservation collections from 16 Texas counties. This included seeds, cuttings and plant specimens. The herbarium added 106 specimens, 40 of which were new to the collection.
Seed Bank Germination Testing Initiative

We launched a new initiative to test the stock of our seed bank for germination to prove that the seeds are still viable. We’ve begun 37 germination tests from 26 seed bank accessions, which means we’ve tested just over three percent of the seed bank so far. Science takes a little time, and we’ll continue to conduct these viability tests over the next several years.
Key Conservation Efforts

We started extensive monitoring of the United States’ only endangered oak, Hinckley’s oak (Quercus hinckleyi), which is found exclusively in Big Bend Ranch State Park in far West Texas. This project was supported by small grants through BGCI, APGA and the International Oak Society in collaboration with a lab at Oklahoma State University. We also received nearly $300,000 in new funding from the Texas Comptroller to further develop this project. In addition, our team successfully grew more than 300 big red sage (Salvia pentstemonoides) individuals from every known population of this at-risk Texas Hill Country endemic, and completed a one-year, APGA-funded collaboration with the Atlanta Botanic Garden and South Carolina Botanic Garden to seed bank one of the rarest magnolias in North America, the pyramid magnolia (Magnolia pyramidata), in an effort that was funded by APGA.
Lab Renovations & Growth

We finished renovations on our lab spaces, creating highly improved workspaces with significant storage enhancements. Adding two additional seed bank staff has allowed us to add germination trials to test the viability of our seeds, create better processes for stewarding our rare plant collections, and significantly expand our collection of rare species.
Texas Plant Conservation Conference

Our new Texas Plant Conservation Alliance organized a statewide meeting at the Center, inviting nearly 150 attendees from 53 different organizations. The meeting resulted in impactful collaborations and highlighted ongoing work by plant conservation groups.
Mission & Vision
UT Student Collaboration

From fall 2024 to 2025, our staff mentored 19 undergraduates from The University of Texas at Austin through our Student Experiences program, which offers internships and undergraduate research opportunities. These students were involved in projects including the development of educational materials, pollinator monitoring, and rare seed collection and stewardship.
We also proudly said goodbye to two of our former students/research technicians as they left for new graduate programs: Summer Montoya, now a master’s student in geology at Dalhousie University in Halifax, Nova Scotia, and Laurel Miller, now a doctoral student in microbiology at The University of California, Berkeley.
Volunteer Support

More than 26,000 hours were logged by 726 volunteers in our gardens and trails in the past fiscal year! The Wildflower Center has historically relied on our corps of dedicated and invested volunteers to not only help maintain gardens but also to support operations in the Shop and Gallery and many other areas. The Center would not have its current reach or success without the support of such strong and committed volunteers.
Texas Native Plant Primer Hits the Shelves

The new Texas Native Plant Primer, written by Director of Horticulture Andrea DeLong-Amaya, quickly became an Amazon best seller in its category. The beautifully illustrated guide introduces readers to more than 100 native Texas plants, offering practical tips on how to grow them successfully in gardens large and small. Andrea was also recognized with the esteemed Scott Garden and Horticulture Award for her lifelong contribution to the field of horticulture.
Expanded Access

With a generous donation from the Tres Grace Foundation, we concluded a program to provide free admission to the Wildflower Center for almost 8,000 students and chaperones from Title 1 schools. Additionally, we welcomed 502 community members through our Community Access program.
Planned Giving Initiative
Legacy gifts are a powerful testament to the lasting connection many feel with the Wildflower Center and were a key focus area for our development team. These thoughtful contributions extend far beyond a lifetime, helping to ensure the Center’s continued growth, innovation and impact for generations to come. Such gifts are not only vital to our mission but they also reflect an extraordinary generosity and vision. This year, we celebrate and honor those remarkable individuals who have chosen to leave a planned gift with the Center. Their commitment inspires us and we are deeply grateful.
Invaluable Support From Our Donors

Our generous donors provided much-needed funds for our work in fiscal year 2024-2025, and we are grateful for their steadfast support.
DONORS
$25,000 +
Kim and Kevin Bacon*
Thomas and Jeanie Carter*
Fifth Generation, Inc.
Garrison Brothers Distillery
Nancy Garrison
Estate of Warren Gould
Josie Knight
John and Julia Marsden*
Ann Moore*
Pamela Nelson
Heather Petkovsek*
Lynda Robb*
$10,000 – $24,999
Laura Beckworth*
Estate of Mary Blair
Krista Borgelt-Gonzales*/ The Roger & Cynthia Borgelt Family Foundation*
The F.A. Bartlett Tree Expert Co.
Michael Farris
Karen Hayward
Sandra and Stanley Lehman*
Lynn and Tom Meredith*/ MFI Foundation
Arthur Reis*
Lonnie and Jenny Samford*
Mark and Anissa Scholes
Frank Schubert*
Brian Shivers*
Steve Skony
Estate of Arlene Spivey Carter
Nancy and Edward Steves*/ The Marshall T. Steves Sr. Foundation
Ben and Marilyn Weber*/ Ben Mar LTD, Inc.
Robin and Robert Wilder*/ The Duane Wilder Foundation, Inc.
Laurens and Vasilia Wilkes*
Matt and Peggy Winkler/ The Winkler Family Foundation
$5,000 – $9,999
Tyler Abell
Balcones Resources Inc.
George Blume*
Eugene and Ruthie Burrus*
John and Lynn Carter
Elizabeth Cates
Jane Downer*
Mary Forbes*
Michele Haram
Emilie Hynes
Peter Johnson and Aimee Lorenz
Kelly Mann
Oppenheimer & Co., Inc.
Susan Santamaria*
Stacy Schiffman
Sebastian Family Charitable
Kathryn Stein
Stephen and Melinda Winn*/ Winn Family Foundation Inc.
$1,000 – $4,999
Michael and Patricia Abkowitz
Kathleen Allison
Lori Althaus*
American Veterinary Medical Association
The Arch and Stella Rowan Foundation, Inc.
Bipin Avashia*
Robert Awe
George Baker*
Estate of Joya Barrett
Robert Bartlett
Elizabeth Beck
Ariane Beck*
Kristin Belt
Alexis Bledel*
Jordan Blumberg Atchley and Connor Atchley*
Campbell Bromberg
Carolyn Calhoun
Theresa Carroll
Center for Plant Conservation
Therese Ciolek
Jennifer Clark*
Lee Clippard
Susan Conway*
Elinor Crews
Susan Crews*
Eleanor B. Crook
Linda Deason*
Deer Camp Foundation
Desert Door Distillery
Jamie Diamandopoulos
Kathleen Dignan
Patricia Dollive
Gloria Dowiak
Catherine Duncan
Earthshare of Texas
Trisha Elizondo*
Adrianne and Peter Evans*
Steven Farabee
Tyrrell Flawn*
Michael Fohey
Noble Fortson
Eric Foultz*
Sherrie and Robert Frachtman*
Lori Franz
The Garden Club of Nashville
Stuart Goodman*
Catherine Graham
Julia Gregory
H. E. Butt Grocery Company
Suzanne Hesley*
Doug Hess*
Sarah and James Hillhouse*
Sally Hilliard
Suzanne Horvath
Annitra Hull
Lafayette Imports
Admiral Bobby Inman
Sue Jones
William Kibler*
David Knowles
Doreen Kotsovolos
Mary Kramer
Avinash Kumar
Barbara Kyse
Lady Bird Soda Co LLC
Patricia Laitala
Campbell Landscape Architecture
Nicole Lawson*
LBJ Family Foundation
Benjamin Liles
Carolyn Long*
Susan Lubetkin
Richard Luis
Diana MacArthur
Thomas Mays and Orlando Zaya*
Craig McCullough
Mary McKeown-Moak*
Mary Anne Mekosh
David Mossy
Jeanie Murff*
Native Plant Society of Texas – Williamson County
Ann Nicholas
Marcia Nieder
Charles Nowland
NT 2009 Children’s GST Trusts
Isabel Ogden
David Owens
Stephanie Owens
Elizabeth and James Patterson
Chengbin Peng
Laura Penn
Ellen Petersen*
Sarah & Steve Pitt*
Nancy Radding
Camille Raycraft*
Diane Remington
Lucinda Robb
Jennifer Robb*
Jay Roberts
Celina Romero
John Rose
Paul Rutecki
Art Sansone* / James K. Ferguson Foundation
Luke Schneider*
Page Schreck*
Cynthia Sechrest
David Shafer
Liz Shearer
Linda Shipp*
Susan and Robert Shrader
Scott Simons and Paul Scott*
Robert Snell
South Cooper Animal Hospital
Daniel Stenger
Bruce Sternberg
Susan Stone
William Strother*
Kay Stueve
Ann Swingler*
Eulon Taylor
Ellen C. Temple*
Christine Ten Eyck*
Beverly Thames
Douglas Thomas*
Richard Tomhave
Susan Tracy
Angela Ubalde*
Elaine Wagner
Nancy Wagner*
Jean Waleke
Bethann Walmus
Debra Watkins
Mary Watson
Banford Weissmann*
Lyn White
William Willey
Ann Wilson
Mary Zachry
$500 – $999
Abundant Grace Foundation
Amy Adams
Dale Amstutz
William Anderson
Apple Inc.
Applewood Seed Company
Janet and Vincent Attanucci
Debra Bailey
Susan Ballard
Frank Barone
J. Bassett
Blair Baxter
Patrick Bell
Judith Bettison
Stacy Bishop
Amy Bohannon
Heather Bosnyak
Bountiful Blessings Fund
Melva Brinkmeyer
Elizabeth Bruce
Judy Bunch
Deborah Callanan
David Cannatella
Andy Carson and Alison Gallaway
Paul Chamberlain
Thecla Chomicz
Marty Chrisman
Adina Christian
Aiden Cohen
Chelsea Combs
Marsha Congdon
James Creel
Germaine Curry
Frances Cushing
Pamela Danner
Henry Darley
Dolores Davis
Rebecca N. Davis
Margaret Deaderick
Carla Delgado
Carole Devos
Dawn Dickson
Todd Dipaola
Mary Dobson
Robert Eakens
Allison Edwards
Environmental Survey Consulting
Victoria Erhart
Kathleen Eve
Sam Fason
Carol Fegan
Jennifer Fisher
William Free
Marilyn Gaddis
Sarah Garcia
Kathryn Garner
*Lady Bird Society members
Leslie Giesenschlag
Denise Gregg
Thomas Groce
Douglas Gullickson
Ellen Hall
Joe Hammer
Radena Hampton
John Hanley
Dena Hanson
Margaret Hanus
Christopher Harte
Richard Herrington
Nathan Hess
David Hibbs
Mary Hickok
Robert Hobbs
Nicole Holt
Suzanne Horvath
Melani Howard
Judith Howard
Kimberly Hudson
Lindsay Hulse
Ana Hunt
Alecia John
Alice Johnston
Robert Kerr
Michael King
Mary Y. Knight
Robert Lehman
Louise Lehrman
Jeanne Leslie
Cindy Loftis
Jody Madden
Edward Maliszewski
Clara Marcotte
Katherine Marek
Charles Martin
Earl McGehee
Abbey McGrew
Summers McKay
Carolyn Mervau
John Mesh
Samantha Midler
Emily Moreland
Joan Morgenstern
Tait Moring
Megan Murphy
Native Plants Society of Texas – New Braunfels
Native Plants Society of Texas – Guadalupe County
Mary Neely and Craig Smith
Judith Nitsche
Jayne Nussbaum and Judy Chrisman
Heidi Ochoa
Philip Olson
Maura Packwood
Gaurav Patel
Justin Pearson
Roger Peng
Adam Percival
Ellen Perkey
Thomas Person
Jean Petrick
Pat Raimondo
Jody Richardson
Lake Robertson
Martha Rogers
Karl Rove
Paul Sackett
Dayna Salter
Carl Sandlin
Alison Satt
Joyce Scafe
Ann Schneider
Leila Schoolar
Laurel Schroeder
Gary Schwantz
Evelyn Seelinger
Ryan Sewell
David Shafer
Mary Sheppard
Natalie Sheridan
Gregory Skelton
Penelope Smith-Singleton
Liz Swaminathan
Anne Symonds
Texas Coffee Traders
Holland Timmins
Lisa Tinanoff
Alexander Tschursin
Jane Wallace
Amy Wanamaker
Pamela Ward
Vanessa Waters
Susan B. Watson
Jeffrey West
Carol Whisenant
Jerry White
Elizabeth Alford Young
John Zvonar
JOIN TODAY!
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–––– Revisit our 2023-2024 Impact Report ––––
Impact Report 2023-24
A MESSAGE FROM OUR EXECUTIVE DIRECTOR
The Numbers
A major milestone:
More than 275,000 visitors in a year
Received almost $300,000 in grant funding for Science & Conservation
April 7:
was our highest attendance day on record, with 4,600 visitors
Awarded $96,000 in scholarships to 15 student interns
Supported the research of 10 graduate students
More than 10,300 people engaged with our educational programming
More than 32,000 guests attended our after-hours events
864 volunteers logged more than 30,000 service hours
%
School field trips to the Wildflower Center increased by 33%
Learning & Engagement
Increased Community Access

A generous donation from the Tres Grace Family Foundation enabled us to launch our new Community Access Program, which provides free Wildflower Center admission to underserved people in Austin.
A Luminous Turnout

Luminations returned to the Wildflower Center and celebrated its highest grossing year yet. More than 23,000 guests strolled through nearly two miles of lights and enjoyed hot chocolate, food trucks and interactive play for all ages.
Six Years of Inspired Play

Fortlandia, our annual exhibition of locally designed secret hideouts, celebrated its sixth year, solidifying itself as a family tradition for many Austinites.
Ecotourism Program Launches

Wildflower Journeys, our environmental travel program, took its first voyage in February 2024. Participants enjoyed an exclusive tour of México’s gardens and natural wonders, including a visit to the monarch reserve, where monarch butterflies congregate every winter.
An Owl Cam Fledges
Athena, our resident great horned owl, returned to her nest for the 14th consecutive year. This time, people across the globe followed along as her owlets hatched and fledged, thanks to the owl cam we installed in partnership with the Cornell Lab of Ornithology.
A Roaring Success
Our new summer exhibit, Dinosaurs Around the World, drove traffic to our gardens during a typically slower season, introduced the Wildflower Center to many new people, and yielded a 25% boost in new memberships during its run.
Gardens & Spaces
Outdoor Cave Classroom Launches

Construction wrapped on the Wildflower Cave Classroom, an outdoor space designed to minimize impact on the cave and its surrounding land and plants, while allowing students to explore and learn in innovative ways.
A New Fernery Takes Shape

One of our members donated a full collection of native Texas ferns to us; enough to start a fernery. We’re installing a special greenhouse to show off the collection and look forward to seeing it grow.
Evolving the McDermott Center

Major gifts from Mary Cook, Page and John Schreck, and Nancy Garrison are enabling us to remodel, restore and reinvent the McDermott Center into an open-air, multi-use facility that will serve our mission for years to come.
A Most Fertile Plant Sale

Our plant sales continue to grow and blossom, becoming more popular than ever. Our fall, winter and spring plant sales brought in 117% of their target revenue.
Mission-Focused Shop & Gallery

We transformed our retail space into a new shop and gallery, focused on local, ethically produced, artisan-made goods that reflect and support our mission. Sales are strong, so guests seem to approve.
Science & Conservation
Our Prunus Project

We launched a new conservation project, focused on the collection and propagation of four rare Prunus trees, to increase numbers and promote diversity of the genus, which includes plums, cherries, peaches and almonds.
Go Big Red Sage

Our team continues to monitor the few remaining wild populations of the threatened big red sage (Salvia pentstemonoides) and champion its survival by studying pollinator activity and growing seeds collected from our gardens to establish baseline data.
Major Funding in Science & Conservation

Generous gifts from Jeanie and Tom Carter and the Winn Family Foundation will enable the Wildflower Center to expand our Science and Conservation efforts – and the entire department – significantly in the next two years.
Hinckley's Oak Study

A team from the Wildflower Center collected DNA samples – for ongoing study and conservation – from the only existing colony of Quercus hinckleyi, a rare oak species, near Big Bend Ranch State Park.
Plant Conservationists Unite!

Our team led the launch of the Texas Plant Conservation Alliance, a collaboration of like-minded organizations and professionals, dedicated to sharing resources and learnings around plant conservation in Texas.
Burning Stuff for Good
We conducted and supported 679 acres of prescribed burns – for ecological restoration, wildfire management and biological diversity – including on our own land and partner properties around the state.