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Press Releases

The communications office of the Lady Bird Johnson Wildflower Center at The University of Texas at Austin provides media with timely, accurate information about the Wildflower Center. Below are recent press releases related to Center events and to staff expertise on conservation practices, native plant gardening, nature education, and native plant resources and research findings. For more information or photos beyond those on the newsroom site, please contact:

    Media Manager
Barbra Rodriguez

December 5, 2011

New Development Director at the Wildflower Center

Wildflower Center Names

New Development Director, Major Gifts Officer

AUSTIN, Texas– A development expert with 20 years of nonprofit experience recently advanced to become the development director of The University of Texas at Austin’s Lady Bird Johnson Wildflower Center. Joining Karen Affeld’s staff this month is Jesse Greendyk, serving as the center’s first major gifts officer.

Development Director Affeld has been the Wildflower Center’s assistant director of development for five years.  In that position, she worked to increase funding from foundations and improve procedures for grant management and reporting. She previously worked in fundraising for two years at Caritas of Austin. Before that, she was director of development at Rural Action, a sustainable development organization in Ohio’s Appalachian region, where she worked for nine years.

Greendyk previously spent four years as the senior development officer overseeing major gifts at Trickle Up, a New York-based global nonprofit empowering the extreme poor through micro-grants and training. Before that, he spent six years in fundraising at St. Vladimir’s Seminary in Crestwood, N.Y.

At those organizations, Greendyk streamlined development programs, managed major donors and board relations, and helped steer budgeting and organizational growth.

Affeld holds bachelor’s and master’s degrees from Louisiana State University in Baton Rouge, La. Greendyk holds a bachelor of arts degree from Gordon College in Wenham, Mass., and a master of divinity degree from St. Vladimir’s Seminary.

Photos of Greendyk and Affeld are available upon request to brodriguez@wildflower.org.

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