Wildflower is published quarterly by the Wildflower Center. Its content is national in scope with articles about the conservation and use of native plants as well as news from the Wildflower Center. A subscription is provided to Wildflower Center members as a benefit of membership.
In addition to the many fall events we will host this year, fall 2006 will be remembered for two very significant changes in the life of the Wildflower Center: its union with the University of Texas at Austin and the launch of Wildflower magazine.
Both of these changes mark a year or more of planning, and their simultaneous occurrence is a source of great pride for the Center. You'll also notice that other aspects of the Center have been renamed to be consistent with the organization's name. Wild Ideas: The Store now will be referred to as the Wildflower Center store.
If you are familiar with our history, you will remember that Wildflower was the name of the Center's newsletter from its inception in 1982 to 1998 and of its journal from 1988 to 1993. Although readopting Wildflower as our magazine's name is very exciting, there is more to Wildflower than just a new title. We've restructured the magazine to bring you more information on more topics in an easier-to-digest format. Here are some highlights:
Some things have not changed. We continue to obtain paper that includes at least 10 percent post-consumer waste from Stora Enso, recognized as a leader in sustainability, social and environmental excellence, and for its approach to climate change by groups like Dow Jones and Switzerland's World Economic Forum. All of Stora Enso's mills are certified to the ISO 1 4001 international environmental standard. We continue to print the magazine at Times Printing, which is a member of the Wisconsin Department of Natural Resources' exclusive Green Tier program and is known for taking steps to exceed environmental compliance in the areas of air protection, energy efficiency, and recycling of ink and waste-absorbent materials.
And we continue to welcome your participation and feedback. We want you to be as excited about the changes as we are and hope you'll write to let us know it. Enjoy your new magazine and the season.
- Christina Kosta Procopiou, Editor