Wildflower is published quarterly by the Wildflower Center. Its content is national in scope with articles about the conservation and use of native plants as well as news from the Wildflower Center. A subscription is provided to Wildflower Center members as a benefit of membership.
Letter from the Editor - Fall 2010
Help Us Help Your Magazine
Four years ago in the spring of 2006, we decided to transform the Wildflower Center’s magazine. The flagship publication had been through a few iterations since its beginnings in 1985, and it was time again to look at how well we were telling the Center’s story.
The most drastic change was to the magazine’s name. As part of an effort to unify the Wildflower Center brand, Native Plants magazine was renamed Wildflower. With a new name, the magazine was consistent with the Center’s website, www.wildflower.org, and with on-site venues like the Wildflower Café and Wildflower Store.
We also set out to achieve a more contemporary design with larger photographs and more-appealing text treatment. Articles were repackaged to deliver information in both short and long formats, with plenty of sidebars and tidbits of information to take away.
Part of what guided our efforts was a survey of Wildflower Center members taken in 2004 that contained questions about the magazine. Those answers told us what topics were of interest to you and whether the magazine’s writing hit the mark. We try to balance our content with your interests. Examples are this issue’s feature article on fragrant fall flowers for the garden (“Scents and Sensibility,” page 12) and the feature about North American hardwood trees (“Perfect Trees,” page 20).
At the Wildflower Center, we feel that it’s time to check in with Center members and visitors again about areas where you feel that we excel as well as where you feel there is room for improvement. The Wildflower Center can only be as strong as constructive feedback allows us to create. The same is true of Wildflower – which can only be as good a magazine about wildflower gardening as your feedback guides us to make. And so we have developed a new survey, one in which a random sample of Center members and non-members will be invited to participate. We guarantee that the responses will make a difference again in the future of the Wildflower Center and of Wildflower magazine.
If you do not receive an invitation to participate in the survey by email and would like to share any feedback with us, please contact me at email@example.com.
— Christina Kosta Procopiou, Editor