Ratibida columnifera, almost universally called Mexican hat in English, is native to Texas and also to parts of Mexico, which leads me to wonder what the vernacular name is in Mexican Spanish. Google tells me that "sombrerito Mexicano" (which looks suspiciously like it might be translated from English) is one common name, but there weren't so many hits that I am confident that it is _the_ normal common name in Mexico (if there is one.) Does Sr. or Sra. Smarty Pants have a more definitive answer?
Unfortunately, our trusty source for Spanish common names, the Integrated Taxonomic Information System does not list any for Ratibida columnifera (upright prairie coneflower). Sr. Smarty Plants agrees that sombrerito Mexicano is a lackluster attempt to translate the most common English common name, Mexican hat, into Spanish. Unlike scientific names, there are no rules governing the application of common names so feel free to use sombrerito Mexicano.
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